Cetas Otomotiv: 359% Growth in Organic Traffic
We grew Cetas Otomotiv's organic traffic 359%
A multi-brand dealer group fighting for the same queries as the manufacturers' own sites and the big classifieds platforms. Organic traffic is up 359% since we started.
THE BRAND
About Cetas
Running since 1975, Cetas Otomotiv is one of Türkiye's largest independent automotive retailers, holding authorized dealerships for close to thirteen brands across passenger and commercial vehicles.
New cars, used cars, authorized service, parts and fleet all sit in one business. That is not one search intent, it is five.
Organic is brutal in automotive retail. On the same query you are up against the manufacturer's own site and the major classifieds platforms, both with authority you cannot buy.
The multi-brand structure is the edge. It opens a category range no single brand dealer can touch, and we built the whole plan on that.
WHERE WE STARTED
What we were up against
What stood in the way when we started. The order is not random, we went after the highest impact first.
Competing head on with manufacturer sites and national classifieds platforms
No page architecture across brand, model and city
New car, used car and service intent all colliding on one page
Thirteen brands worth of category structure with nowhere to live
Showroom and branch pages invisible in local search
Service and parts queries never targeted at all
THE PLAN
What we did
1
We fixed the technical base
We cleared the crawl and indexing blockers. In a multi-brand catalog, getting crawl budget onto the right pages decides the outcome.
2
We rebuilt the architecture around intent
We built the page structure across brand, model and city, and split new car, used car and service intent onto pages of their own.
3
Then local search, and keeping it fed
We strengthened the showroom pages in local search and kept the category signal flowing through internal linking.
RESULTS
What actually moved
| Metric | Change | Comparison |
|---|---|---|
| Organic traffic | +359% | From the start of the engagement to today |
| Organic clicks | +100% | Q1 2023 vs Q1 2022 |
| Impressions | +79% | Q1 2023 vs Q1 2022 |
| Non-brand organic clicks | +87% | Q1 2023 vs Q1 2022 |
| Non-brand impressions | +60% | Q1 2023 vs Q1 2022 |
| Keywords in the top 3 | +34.71% | March 2022 vs March 2023 |
| Total keywords on page one | +39.96% | March 2022 vs March 2023 |
| Total keyword count | +69% | March 2022 vs March 2023 |
Numbers come from the brand's own Search Console and analytics. The comparison window is stated on every row.
THE TAKEAWAY
In a fragmented market, catalog breadth is the leverage
Thirteen brands open a query set no single brand dealer can enter. Put the right architecture under it and that breadth turns straight into traffic.
Non-brand focusThe growth came from people discovering the brand, not from people already looking for it.
A base that lastsWhat is left is an organic base that compounds instead of resetting the day the work stops.
One viewTraffic, keywords and revenue read off one screen instead of three separate reports.
Let the next one be yours
We will review where your visibility stands and talk through how far it can go.