We grow the traffic that does not already know you
We run organic for 40+ brands. The job has not really changed in fifteen years: get the right page to answer the right query, on a foundation that can actually be crawled.
Brand search is hiding your real number
Most reports show organic as one line, with everyone Googling your brand name folded into it. That line goes up when your paid team runs a campaign or PR lands a story. Calling that an SEO win is how agencies keep retainers they have not earned.
So we strip brand out on day one. The only question we grade ourselves on is whether someone who has never heard of you finds you when they search the category. Every number in our case studies is non-brand for that reason.
That distinction also changes the work. Category structure, filter crawlability, product data integrity and content depth have to move together, or the non-brand line just sits there.
Four workstreams
How much weight each one gets comes out of the audit. We have never run the same sequence twice.
Technical foundation
Crawl budget, indexation, Core Web Vitals, duplication and site architecture. Nobody sees this work and nothing else survives without it.
Category and product taxonomy
In e-commerce the category page is the money page. Faceted navigation, breakdown pages and product data get rebuilt around the query set, not around your merchandising org chart.
Content strategy
Which query belongs to which URL, what gets rewritten, what gets consolidated and what should never have been published.
Authority
Digital PR, reference grade assets and links from places that actually matter in your category. We report on source quality, not on a link count.
The first 90 days
Diagnose
Technical audit, non-brand baseline, competitive gap analysis and a ranked list of what you are leaving on the table. Two weeks, no deck.
Sequence
A roadmap ordered by impact over effort. Every line has a date, an owner and the metric it moves. If we cannot name the metric, it does not go on the roadmap.
Execute
We work in your sprints, produce the content and meet monthly on performance. Everything lands in a dashboard you can open any time.
What you will actually see
All pulled from your own Search Console and GA4, with AI used for modeling rather than for the commentary.
| Metric | Why it matters |
|---|---|
| Non-brand clicks | Genuine new demand, not people typing your name |
| Non-brand impressions | Whether you are even in the consideration set |
| Top 3 keywords | Positions that actually earn clicks |
| Page level movement | Which URLs are carrying the growth |
| Conversion and revenue | What share of organic turns into pipeline |
You should call us if
The same team owns your AI visibility
Search results and AI answers pull from the same content foundation. Splitting them across two agencies means paying twice for one dataset and getting two conflicting roadmaps.
Questions we get
How long before we see something?
Technical fixes surface in four to eight weeks. Content and authority take closer to six months to compound. Anyone promising you faster is selling you brand traffic.
We do not have engineering capacity
Then we ship it. Depending on your stack our team implements directly, or we write the spec tight enough that your dev shop cannot misread it.
Who produces the content?
Our own platform, Brandmetric.ai, handles briefing and production, with our editors on quality control before anything ships.
What does reporting look like?
A monthly performance review and a live dashboard. You never wait on us to find out how the month is going.
Where does your non-brand number actually sit?
Free diagnostic. We will show you the gap between your brand and non-brand traffic, and what is standing in the way.