CTR + CVRwith the creativeActionable fixtestable item
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Put every ad and search channel inside the AI you already use

Google Ads, Meta, Search Console and GA4 come through one connection. It reads creative as visual, copy and hook, lines paid up against organic, catches the anomaly and tells you what caused it.

CONNECTED SOURCES

Four Sources, One Assistant

Google Ads

Performance down to campaign, ad group and creative, plus search terms and the account change log.

Meta

Facebook and Instagram creative, video metrics including thumbstop and hold, and fatigue signals.

Search Console

Organic queries, clicks, impressions and position. You see the demand you already own.

Google Analytics 4

Traffic, conversion and channel contribution. Whether a change in ads actually shows up on the site.

WHAT IT LOOKS AT

It Reads Creative as Visual, Copy and Hook

Connected sourcesMetaGoogle AdsSearch ConsoleGA4
0:00 · no product0:04 · product visibletext block0:09 · CTA
Detected elementsauto tagging
No product in the first two seconds0:00risk
Close-up face, single person0:02
Text density too high0:06risk
CTA clear and legible0:09good
Metric matchlast 14 days
Thumbstop31%no product in frame one
Hold18%text density
CVR4.2%CTA enters late

Move the product into the first frame, bring the CTA forward to the third second and split the text in two. Creatives that made the same fix saw CVR +18%.

Hook and first second

What the visual says at first glance. Its power to stop the scroll and whether the message reads in the first second.

Hierarchy and contrast

Where the eye goes, the order of the message, how the text separates from the background.

CTA and legibility

Where the call to action sits, how big it is and whether it reads on a phone screen.

Brand consistency

Whether logo, colour and type usage match your brand standard.

Copy and message

Headline, description and on-image text. How clear the promise is and whether the copy matches the visual.

ORCHESTRATION

It Reads the Channels Together, Not Side by Side

Cross-channel comparison

Where CTR, CVR and ROAS are strongest, and whether a winner on one channel travels to the other.

Paid against organic

Whether you are paying for a query you already own, and which demand is going unanswered.

Anomaly detection

It flags drops and spikes. No story invented from a metric, it checks the account change log for the cause.

Change impact

Before and after for any change in the account, in a single question.

TIED TO THE METRICS

Which Number Matches Which Observation

MetricWhat it says about the creative
CTRHow well the visual attracts attention and how clear the message is
ThumbstopIts power to stop the scroll in the first second
HoldHow well the message keeps people watching
CVRHow well the creative’s promise matches the landing page
CPAThe cost impact of a creative pulling the wrong audience
ROASReal return at creative level
FrequencyCreative fatigue and when to refresh

No observation is left on its own; each one connects to a testable improvement.

SETUP

Connected in Three Steps

No separate interface. D-Option MCP is added as a connector inside the AI client you already use.

ClaudeChatGPTGeminiCopilot
1

Get your MCP address

Once your account is opened we send you your own MCP address. The connection to your Meta and Google Ads accounts is set up on our side; there is nothing for you to install.

https://mcp.d-option.com/••••••/v1
2

Add the connector to your client

Open the connectors section in your model’s settings, add a custom connector, name it D-Option MCP and paste the address.

Connector nameD-Option MCP
Server addresshttps://mcp.d-option.com/••••••/v1
Add
3

Connect and ask

Hit connect and sign in with your D-Option account. From then on you can ask about your creatives inside the chat, without opening a separate panel.

Compare the three highest spending creatives of the last 30 days by CVR.

I looked at all three. In the one with the highest CVR the product is in the first frame and the CTA enters at the third second…

EXAMPLE PROMPTS

What You Can Ask

Find the three creatives with the lowest click rate in the last thirty days
Compare these two creatives — which one wins and why
What reads in the first second of this visual
Which element disappears on a phone screen
How does the same visual perform differently on Google Ads and Meta
Is this creative showing fatigue signals
What should I change in the next test
Which trait of the winning creative can be repeated
Does the brand usage in this visual meet our standard
Why did conversions drop last week and what changed in the account
Which channel buys cheaper conversions at the same spend
How much am I spending on queries I already rank first for
Which metric is showing an anomaly this month and where is it coming from
LIMITS

What Is Out of Scope

The tool reads and reports. It never changes anything in a connected account, so the call and the execution stay with your team.

No account changesIt does not touch budgets, campaigns or bids. It reads, interprets and reports.
The call stays yoursIt will read budget and bidding against the data, but the decision to act is your team’s.
Technical setupPixel, conversions API and measurement setup are a separate piece of work.

Let’s Put Your Channels in One Assistant

We connect Google Ads, Meta, Search Console and GA4, then run the first analysis with you.

Ready to start your next project?

Get in touch