Get cited in the answer, not ranked below it
ChatGPT, Gemini, Perplexity and AI Overviews are answering your category's questions directly now. We measure whether you show up in those answers, then we go make you show up.
Buyers ask a question. They do not scan ten links.
Someone asks which vendor to use for X and gets a paragraph naming three companies. If you are in it you made the shortlist. If you are not, you were never in the room. There is no position 4 to settle for.
This does not mean SEO stopped mattering. Most of what these models cite still comes out of search results. But ranking first and getting quoted are two different jobs, and only one of them puts you in the answer.
The difference is structural. For a model to quote you it has to find the passage, extract it cleanly and trust the source. We rebuild your content around those three conditions.
We baseline before we touch anything
We build the real prompt set for your category and run it repeatedly across five engines. You get one view showing which questions you own and which ones a competitor owns.
This is not a one time audit. It reruns weekly, so every change we ship shows up as movement in the same view.
Six workstreams
We do not sell these à la carte, because they only work as a system. The order is deliberate: measure first, then build, then keep it alive.
Model share analysis
How often each brand gets named across your prompt set, what share is yours and how far ahead the leader is.
Citation gap map
Every prompt and source cluster where a competitor gets cited and you do not, listed so it can be worked through.
Citation ready content
Content restructured so a model can lift it: unambiguous definitions, dated figures, claims with a named source behind them.
Entity and schema work
Making machines certain about who you are. Schema, entity consistency and the same facts about you across every third party source that matters.
Consensus and sentiment
We track what the models say about you, not just whether they say it. Wrong or stale claims get traced back to the source and corrected.
Ongoing monitoring
Weekly measurement, monthly review, next quarter's priority list. All of it runs in Brandmetric.
Where GEO and SEO actually differ
Same content foundation, different definition of winning. Steal this table for your next internal deck.
| SEO | GEO | |
|---|---|---|
| Objective | Rank at the top of the SERP | Get named inside the answer |
| How you measure | Position, clicks, impressions | Share of voice, citations, sentiment |
| What wins | The page that best answers the query | The passage that is easiest to quote |
| Who you compete with | Other sites on the keyword | Other brands named in the answer |
| Time to impact | Compounds over months | Can flip within days of a source update |
| What they share | Technical health, content quality and authority feed both |
Three stages
Audit
Prompt set built, five engines measured, competitive gap and technical blockers documented. You get a prioritized roadmap, not a 60 slide deck.
Build
Content architecture, schema, entity cleanup and rewrites on the priority pages. This is usually where the first citations land.
Operate
Weekly measurement, monthly review, new prompt clusters as your category shifts. The models change every quarter and so does the work.
Measured in Brandmetric
You cannot track this by hand, and the tools on the market handled non-English queries badly. So we built our own platform and run every client account on it.
Start now if
Two or more of these is enough reason to start this quarter.
Questions we get
Does this replace our SEO?
No. GEO is a layer on top of SEO, drawing on the same foundation. If your technical and content base is already solid, GEO moves much faster.
How fast does this move?
Baseline in two weeks. Build phase changes typically surface in four to eight. Source corrections sometimes flip an answer within days.
Which engines do you cover?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. We add engines as they get real usage.
Do we get access to the data?
Yes. Your own Brandmetric account, live. You never wait on our report to see where you stand.
Who produces the content?
Brandmetric.ai handles briefing and production, with our editors reviewing before anything goes live.
Does this work for a smaller brand?
Often faster, actually. A narrow category means a smaller prompt set, and owning a low competition cluster is easier than fighting for position one in a broad market.
Who owns the answer in your category right now?
Send us your domain. We will run the first analysis, walk you through what came back and tell you what it would take to change it.