ODS Consulting: 284% Growth in Organic Transactions
We grew ODS Consulting's organic transactions 284%
A 284% rise in organic transactions in under a year. Not sessions, the number of companies that actually converted.
THE BRAND
About ODS Consulting
Working since 2008 across investment incentives, grant programs, Turquality and export development, ODS Consulting is based in Ankara with offices in Istanbul, Izmir and abroad.
The client base is manufacturing SMEs and mid-sized industrial firms. Long sales cycle, high deal value.
In a model like that, total traffic tells you nothing. What matters is how many companies reach the proposal stage.
So the goal was transactions, not sessions, from day one. Keywords got picked on intent, not on volume.
WHERE WE STARTED
What we were up against
What stood in the way when we started. The order is not random, we went after the highest impact first.
Effort going into high volume informational queries with no buying intent
Government sites holding unbeatable authority on the same queries
Service pages not answering what the searcher actually wanted
No conversion measurement in place at all
No depth on the niche, high value terms that convert
Comparison and listicle content owning the results page
THE PLAN
What we did
1
We fixed the technical base
We reorganized crawlability, page hierarchy and internal linking. In a long sales cycle, every step has to be traceable.
2
We picked keywords on intent
We chose the query set by intent rather than volume, leading with niche high value terms that sit close to the proposal stage.
3
We measured transactions
We set up conversion measurement and tracked, month by month, which query produced how many inquiries.
RESULTS
What actually moved
| Metric | Change | Comparison |
|---|---|---|
| Organic transactions | +284% | Aug to Dec 2022 vs Aug 2021 to Jan 2022 |
| Organic users | +97.80% | Aug to Dec 2022 vs Aug 2021 to Jan 2022 |
| New organic users | +95.92% | Aug to Dec 2022 vs Aug 2021 to Jan 2022 |
| Organic traffic | +79.55% | Aug to Dec 2022 vs Aug 2021 to Jan 2022 |
| Total clicks | +180% | December 2021 vs December 2022 |
| Total impressions | +1235% | December 2021 vs December 2022 |
| Keywords in the top 3 | +195% | December 2021 vs December 2022 |
| Keywords ranking 4 to 10 | +953% | December 2021 vs December 2022 |
Numbers come from the brand's own Search Console and analytics. The comparison window is stated on every row.
THE TAKEAWAY
In B2B, intent beats volume every time
The same budget, aimed at fewer and better queries, doubled traffic and quadrupled transactions.
Intent focusThe growth came from buyers close to a decision, not from readers who were never going to convert.
A base that lastsWhat is left is an organic base that compounds instead of resetting the day the work stops.
One viewTraffic, keywords and revenue read off one screen instead of three separate reports.
Let the next one be yours
We will review where your visibility stands and talk through how far it can go.