Carpex Online: 288% Growth in Organic Traffic
We grew Carpex Online's organic traffic 288%
A professional scenting and hygiene catalog selling to corporate buyers and consumers at the same time. Non-brand organic traffic up 248%.
THE BRAND
About Carpex Online
Founded in Izmir in 2004, Carpex manufactures professional ambient scenting and hygiene systems, from scent machines and cartridges to dispensers, cleaning chemicals and car care.
Most of the output is exported to more than forty countries, while at home it sells to both corporate facilities and individual buyers.
That multi-channel setup creates a specific problem in search: the brand's own pages compete on the same queries as its dealers and its own marketplace listings.
The catalog was tangled to match. Category taxonomy, product classification and duplicate pages were the first things to sort out.
WHERE WE STARTED
What we were up against
What stood in the way when we started. The order is not random, we went after the highest impact first.
Brand pages competing with dealer and marketplace listings on the same query
A category taxonomy that did not match the actual product range
Product pages sitting in the wrong categories
Duplicate pages splitting the same signal in half
Corporate and consumer intent colliding on the same page
Marketplace listings outranking the manufacturer on generic product queries
THE PLAN
What we did
1
We fixed the taxonomy
We rebuilt the category structure around the real product range and moved misclassified products where they belonged.
2
We killed the duplication
We merged the duplicate pages that were splitting one signal, consolidating scattered authority onto a single page.
3
We split the intents apart
We separated corporate buyer and consumer intent onto their own pages, then moved into continuous optimization.
RESULTS
What actually moved
| Metric | Change | Comparison |
|---|---|---|
| Organic traffic | +288% | Last 3 months vs the same period last year |
| Non-brand organic traffic | +248% | Last 6 months vs the previous period |
| Organic clicks | +86% | Last 6 months vs the previous period |
Numbers come from the brand's own Search Console and analytics. The comparison window is stated on every row.
THE TAKEAWAY
In multi-channel selling, your worst competitor is your own channel
When your dealers and your own marketplace listings compete with you on the same query, the first job is deciding who targets what.
Non-brand focusThe growth came from people discovering the brand, not from people already looking for it.
A base that lastsWhat is left is an organic base that compounds instead of resetting the day the work stops.
One viewTraffic, keywords and revenue read off one screen instead of three separate reports.
Let the next one be yours
We will review where your visibility stands and talk through how far it can go.