Kozvit: 190% Growth in Organic Traffic
We grew Kozvit.com's organic traffic 190% in a year
Cosmetics is a crowded category. The keyword gains show exactly where the traffic came from.
THE BRAND
About Kozvit
Founded in Izmir in 2020, Kozvit is a dermocosmetics and vitamins e-commerce site carrying thousands of products from more than two hundred and fifty brands.
The model is simple: pharmacy channel dermocosmetics brands, sold online at accessible prices.
Competition is brutal. The same product sits on hundreds of sites at roughly the same price.
Which means you do not win on price, you win on how deep the category and brand pages go. That is where we built.
WHERE WE STARTED
What we were up against
What stood in the way when we started. The order is not random, we went after the highest impact first.
Nothing separating the site from everyone selling the same product
Thin content on category and brand pages
No pages built for long tail queries
Too few keywords anywhere near page one
Product descriptions copied straight from supplier feeds
On-site search data going straight in the bin
THE PLAN
What we did
1
We fixed the technical base
We cleared the crawl and indexing blockers first. No amount of content work pays off until site health is settled.
2
Page and content architecture
We deepened category and brand pages with original content and opened the pages the long tail queries had nowhere to land on.
3
Then we kept going
We tracked keyword positions monthly and reset content priorities off what moved.
RESULTS
What actually moved
| Metric | Change | Comparison |
|---|---|---|
| Organic traffic | +190% | June 2021 vs June 2022 |
| Organic users | +294% | June 2021 vs June 2022 |
| Keywords in the top 3 | +800% | June 2021 vs June 2022 |
| Keywords ranking 4 to 10 | +413% | June 2021 vs June 2022 |
| Total keywords on page one | +449% | June 2021 vs June 2022 |
| Total keyword count | +302% | June 2021 vs June 2022 |
Numbers come from the brand's own Search Console and analytics. The comparison window is stated on every row.
THE TAKEAWAY
Keyword gains explain why the traffic moved
Traffic is the outcome. How many keywords you hold on page one tells you whether that outcome is going to last.
Non-brand focusThe growth came from people discovering the brand, not from people already looking for it.
A base that lastsWhat is left is an organic base that compounds instead of resetting the day the work stops.
One viewTraffic, keywords and revenue read off one screen instead of three separate reports.
Let the next one be yours
We will review where your visibility stands and talk through how far it can go.