Kisik Ates: 155% Growth in Organic Clicks
We grew Kisik Ates's organic clicks 155%
Recipe and food search is one of the most crowded categories there is. Scaling content volume without letting quality slip was the whole job.
THE BRAND
About Kisik Ates
Kisik Ates is a digital gastronomy platform run by Yasar Birlesik Pazarlama, with a recipe archive plus chef content and an education section.
More than twenty professional chefs and academics produce the content, and users can publish their own recipes.
Competition here is extreme and demand is sharply seasonal. The same recipe exists on hundreds of other sites.
So content has to be both plentiful and good. Let quality slip as volume climbs and rankings follow it down. That was the real problem to solve.
WHERE WE STARTED
What we were up against
What stood in the way when we started. The order is not random, we went after the highest impact first.
Crawlability gaps in the site structure
Crawl budget going to the wrong pages
An extremely crowded category
Needing to scale content volume without losing quality
No pages built for the highest volume searches
Seasonal recipe demand being caught weeks too late
THE PLAN
What we did
1
We fixed the technical base
First job was fixing crawlability. While that is broken, nothing else you do shows up in search.
2
Page and content architecture
We set the content strategy and mapped every missing recipe and list. That map became a living document, updated against competitive analysis and the seasonal calendar.
3
Then we kept going
We finished on-page work across the site and moved into continuous optimization.
RESULTS
What actually moved
| Metric | Change | Comparison |
|---|---|---|
| Organic clicks | +155% | Last 3 months vs the same period last year |
| Impressions | +124% | Last 3 months vs the same period last year |
| Organic clicks | +50% | First half of 2024 vs second half of 2023 |
| Visibility | +45% | First half of 2024 vs second half of 2023 |
Numbers come from the brand's own Search Console and analytics. The comparison window is stated on every row.
THE TAKEAWAY
Volume that costs you quality costs you rankings
Producing more content faster is easy. Producing more without it getting worse is the part most teams miss, and it is where this engagement was won.
Non-brand focusThe growth came from people discovering the brand, not from people already looking for it.
A base that lastsWhat is left is an organic base that compounds instead of resetting the day the work stops.
One viewTraffic, keywords and revenue read off one screen instead of three separate reports.
Let the next one be yours
We will review where your visibility stands and talk through how far it can go.