Overview:

The ideal candidate will possess a blend of analytical and technical skills, demonstrating creativity in data interpretation. They will be responsible for executing insightful web analytics to optimize online marketing strategies and enhance user experience.

Responsibilities:

Analyze web traffic and user behavior to identify trends and insights that drive improvements in online marketing strategies.

Develop and implement web analytics strategies to evaluate the effectiveness of digital campaigns.

Generate reports that track performance metrics and present findings to stakeholders.

Collaborate with marketing teams to integrate analytics into campaign strategies and decision-making processes.

Stay current with industry best practices and emerging technologies in web analytics and digital marketing.

Qualifications:

Bachelor’s degree in Marketing, Data Science, or a related field.

3 – 4 years of experience in web analytics or digital marketing analytics.

Strong analytical skills with proficiency in web & app analytics & measurement tools (ga4, adobe analytics, adjust, dataroid, glassbox)

Set up e-commerce brands, integrate ad panels (Meta, Google Ads, TikTok, etc.), configure tracking, sync catalogs, and launch optimized campaigns. Monitor and adjust for better results.

Advanced proficiency in utilizing Google Tag Manager.

Seamless integration of required third-party partners for brands.

Excellent communication skills, with the ability to translate data insights into actionable strategies.

Solid understanding of SEO, SEM, and online consumer behavior.

Ability to manage time effectively and prioritize tasks in a fast-paced environment.

Let us know if you need any more assistance or modifications!